Problem

Create a branding system for a lively café environment where customers work, meet with colleagues, enjoy food and beverages, and purchase merchandise.

Solution

I created a brand identity system that represents the combination of a natural crystal and citrus fruit. The color palette I designed features organic hues of orange and green while representing earth tones. The branding is designed with scale and legibility in mind to display neatly on branded coffee cups, woven tote bags, and exterior signage.

Programs Used

Adobe Illustrator, Adobe Photoshop, Adobe Dimension