¡Fuerte!
Branding / Marketing / Cultural Event
Problem
Design culturally appropriate event graphics to represent the Latinx community on campus and market the event with the goal of attracting participants.
Solution
I designed event graphics for both digital and print marketing materials utilizing illustration, patterns, and a cohesive color palette. These graphics are aimed to display Hispanic Heritage Month culture and history. ¡Fuerte! is an on-campus cultural event involving the Latinx community that features storytelling, art, and live speakers.
Photo credit: Jason Halley
Programs Used
Adobe Illustrator, Adobe InDesign