¡Fuerte!

¡Fuerte!

Branding / Marketing / Cultural Event

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Problem

Design culturally appropriate event graphics to represent the Latinx community on campus and market the event with the goal of attracting participants.

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Solution

I designed event graphics for both digital and print marketing materials utilizing illustration, patterns, and a cohesive color palette. These graphics are aimed to display Hispanic Heritage Month culture and history. ¡Fuerte! is an on-campus cultural event involving the Latinx community that features storytelling, art, and live speakers.

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Photo credit: Jason Halley

Programs Used

Adobe Illustrator, Adobe InDesign