New Wave
Branding / Apparel / Retail
Problem
Design a t-shirt illustration and branding identity that feels modern and fresh, symbolic of a beach vacation destination.
Solution
I created a brand identity and t-shirt illustration incorporating the clear ocean waters of a tropical vacation spot, utilizing a bold color scheme that is full of life and radiates positivity. Within the design, the palm trees and low flying bird silohuette create an appealing, yet simple design for merchandise.
Programs Used
Adobe Illustrator, Adobe Photoshop