New Wave

New Wave

Branding / Apparel / Retail

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Problem

Design a t-shirt illustration and branding identity that feels modern and fresh, symbolic of a beach vacation destination.

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Solution

I created a brand identity and t-shirt illustration incorporating the clear ocean waters of a tropical vacation spot, utilizing a bold color scheme that is full of life and radiates positivity. Within the design, the palm trees and low flying bird silohuette create an appealing, yet simple design for merchandise.

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Programs Used

Adobe Illustrator, Adobe Photoshop